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06, Jan, 2013
by Bob Chacko

Samsaric!

The word Samsaric and also Samsara has a few definitions depending on where you look. In the Buddhist tradition, the word attempts to define the attainment of enlightenment through suffering. In the Hindu tradition, the word attempts to define “life” or the moments between birth and death, in a recurring circle of birth, life, death and rebirth. This “Wheel of Life” attempts to define this word as actions during living.

How do we define this word?

We at Samsaric™ Brewing Company define the word to mean “living life to the fullest”, “living with a mission/ purpose” or “living with meaning”. Everyday, we all make choices and with those choices there are actions. Those actions become reality. We define our “reality” through living, through actions. Drinking responsibly, living responsibly, and giving responsibly.

Our reality is that we are more than just a beer company that specializes in making exceptional craft beer. We are a purposeful brewing company that chooses to set aside a portion of our revenue to give in a meaningful way in order to support the needs of our community locally, nationally and when possible globally. We aren’t just a for-profit business or a non-profit foundation. We view ourselves as a “more-than-just-for-profit” company with a socially responsible conscience that is at the core of what we do.

So, next time you’re in a bar or restaurant, look for our beers! Choose our beers because they are some of the best in the market. It's also good to know that a portion of that purchase has done something more, in some meaningful way, in someone’s life.

So Salute or as we say it ... Samsaric!

Bob Chacko,
CEO & Founder
Samsaric Brewing Company

by Bob Chacko Sunday, 06 January 2013 Categories Brewery

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